GTMReach

AI · Prospecting and Outreach

An AI engine that turns cold go-to-market into an automated pipeline.

Project

GTMReach

Service category

AI Development / Sales Automation

Tech stack

AI prospecting and enrichment · Email outreach workflow · Multi-tenant SaaS

Here’s the gist

Cold prospecting and outreach is slow and manual for most sales teams. GTMReach is our own AI-driven engine for prospect discovery, email outreach and lead generation.

We’re now restructuring it as a multi-tenant SaaS, where each customer brings their own AI keys.

The Challenge

Sales teams spend a large share of their time finding prospects, researching them and writing outreach. Most of that work is repetitive, and outreach quality depends on how much time each person can spare.

Three things had to work at once:

Finding the right prospects: matching a target profile is slow.
Personalising outreach: every prospect needs a message that feels specific, and most teams don’t have the time.
Following up consistently: tracking replies is easy to neglect when the team is busy.

So we built GTMReach

We built an engine that takes the repetitive work out of the pipeline.

Find the right people

The engine finds prospects that match a defined profile.

Outreach that’s specific

Outreach is generated and sent through a managed workflow.

One place for leads

Leads and responses are tracked together.

Built to be a product

Each customer’s data and settings are kept separate, and customers use their own AI keys, so cost stays transparent and in their hands.

Did it work?

A big yes.

Automated

Prospecting and outreach pipeline.

Multi-tenant

Built to serve multiple teams.

BYO-key

Clients bring their own AI keys.

A repeatable outreach engine, now being packaged as a product.

How we got there

From an internal tool to a product other teams can use.

How we got there
Step	What we did	What it gave them
01Define the workflow	What we did Defined the prospecting and outreach workflow the engine should automate.	What it gave them A clear target for what to build.
02Build the engine	What we did Built the AI-driven engine for prospect discovery, email outreach and lead generation.	What it gave them A pipeline that runs without the grind.
03Make it a product	What we did Restructured the engine as a multi-tenant SaaS, so several teams can use it separately.	What it gave them Every team gets its own prospects, campaigns and settings.
04Bring your own key	What we did Set it up so customers connect their own AI keys.	What it gave them Transparent costs, under the customer’s control.